About 

I am Elma Joystan D’Souza, a Dental Surgeon and a passionate cake artist in the making. After three years of dental practice, Cake Artistry became my new high and I began to self-train in baking and cake decorating. It has been nearly three years since I began my venture and this dynamic field never fails to intrigue me. Working on creations that involve extensive hand painting and sculpting with textures in Royal icing are my best loved mediums.

I have always had an inclination towards art which was never encouraged at home.Amidst my erratic exam preparations in Dubai to acquire a Dentist’s Licensure I began to find time to read about baking and decorating. Being new to Dubai with a restricted monthly budget my resources to learn baking were limited which disappointed me at first but kept me in the loop till I finished my exams. For the first time in life I felt inspired to pursue my creativity or in plain words, inspired to bake edible Art.Soon enough,what began as a slow growing hobby turned into a need of the hour in months.

In December 2014, I launched my venture via an official page on Facebook by the name “The Oven Affairs by Elma D’Souza”

Every creation I dispatch has a story to tell through its elements, colors and textures which I meticulously sculpt and paint.

Along this journey I realized that my passion for photography could be put to use on the page where I learned that Food styling with great Photography is another art altogether. With time it became a rule of thumb that I always put in that extra effort to style every cake or dish I shoot.

Travelling,cooking and restaurant hopping are the other bright sides of my life that I love to photograph and document.My husband and I are avid DYIers and we often come up with home projects to keep our creative curves active.

My brand has turned over pages aplenty with erratic relocations from Dubai to Saudi Arabia to India.In 2021,I launched an extension of my core brand known as “Elma Augustin Photography” - A Styling/ Photography service for brands.

I reside with my husband in Bangalore,India presently and am loving it so far.